LO2: Report (P2, M2, D2)
The evolution of media organisations in terms of globalisation and new technology has changed the market place prompting the diversification of the existing industries. This has been done through there being an increase on media production and the use of technology increasing. There is an increase in media use through the internet being more accessible for people and it being more popular to use, this has changed the market place for existing industry’s because they can now advertise their products online and reach a wider audience. The target audience for products is more accessible and easier to reach for companies, this is because of the global village theory being that everyone uses the internet and social media to access information meaning the world becomes a smaller place for everyone can reach each other easier. Large conglomerate companies such as Disney has evolved in the media sector to meet the changes required of converging media. This has been done through companies bein